Build a weekly plan from real customer questions

Start with questions, not formats

Collect questions the team recently answered about services, processes or working together. Choose three topics supported by confirmed information and suitable material. Only then decide which format suits each topic. An image post needs different preparation from a short video, but the central message should remain clear in either case. The format serves the subject rather than replacing it.

Give each post one job

Describe the purpose of every planned post in a sentence. One topic might explain a working step, while another resolves a common uncertainty. Avoid giving a short draft several competing goals. If you struggle to state its purpose clearly, the subject is probably too broad and needs narrowing before the team starts producing assets.

Attach facts and material

Record approved statements, available images or clips and unresolved questions. Mark material that still needs to be created or whose use needs checking. Putting a date in the plan does not complete that preparation. Also decide who confirms factual details and who approves the finished post for publication. These responsibilities should be visible alongside the draft.

Space the dates realistically

Treat drafting, review and intended publication as separate steps. Leave room for questions and corrections. The number of posts should fit the material and working time actually available to the team. A simple weekly schedule is useful when it stays current, rather than becoming a growing collection of ideas that nobody can finish.

Close the week together

Review which posts were completed and where information or approval was missing. Move unfinished subjects deliberately into the next plan instead of silently shifting their dates. The local workbench organises topics and creates rule-based drafts from your inputs. It does not research additional facts or publish to a channel. Your team checks the content, material and actual publication date.